ÂÜÀòÉç¹ÙÍø

: : : TOC : : journals

Relevant ARCategory:

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Towards an epistemology of consumer culture theory: Phenomenology and the context of context
–Soren Askegaard and Jeppe Trolle Linnet [] []

Conceptualizing the management and consumption of live music in urban space
–Steve Oakes and Gary Warnaby [] []

Linking CSR strategy and brand image: Different approaches in local and global markets
–Paolo Popoli [] []

The role of identity in disposal: Lessons from mothers’ disposal of children’s possessions
–Barbara J. Phillips and Trina Sego [] [Google Scholar]

Percival White (1887-1970): Marketing Engineer
–D.G. Brian Jones and Mark Tadajewski [] []

Commentaries: On Marketing Thought and the Further Development of Marketing Theory Marketing thought and the further development of marketing theory
–Stanley J. Shapiro [] []

On the intersection of marketing history and marketing theory
–Shelby D. Hunt [] []

A comment on the relationship between the history of marketing thought and the development of marketing theory
–Eric H. Shaw [] []

Co-authoring tomorrow: On how past marketing knowledge enlightens future marketing theory
–Christine Domegan [] []

Marketing theory as history
–Ben Wooliscroft [] []

The double helix of marketing: The complementary relationship between marketing history and marketing theory
–Jagdish N. Sheth [] []

Reflections on the history of marketing thought and theory development
–Robert D. Tamilia [] []

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