TOC: Mar Sci
Introduction
Marketing Science, 30(6)
: : : TOC
: : journals
Relevant ARCategory:
Foreword – Revisiting the Workshop on Quantitative Marketing and Structural Econometrics
–Brett R. Gordon, Raphael Thomadsen, Eric T. Bradlow, Jean-Pierre Dube, and Richard Staelin [] []
Structural Workshop Paper–Descriptive, Structural, and Experimental Empirical Methods in Marketing Research
–Peter C. Reiss [] []
Structural Workshop Paper–Data Selection and Procurement
–Carl F. Mela [] []
Structural Workshop Paper–Discrete-Choice Models of Consumer Demand in Marketing
–Pradeep K. Chintagunta and Harikesh S. Nair [] []
Structural Workshop Paper–Estimating Discrete Games
–Paul B. Ellickson and Sanjog Misra [] []
Music Downloads and the Flip Side of Digital Rights Management
–Dinah A. Vernik, Devavrat Purohit, and Preyas S. Desai [] []
Noncompensatory Dyadic Choices
–Neeraj Arora, Ty Henderson, and Qing Liu [] []
Optimal Advertising When Envisioning a Product-Harm Crisis
–Olivier Rubel, Prasad A. Naik, and Shuba Srinivasan [] []
Competitive Strategy for Open Source Software
–Vineet Kumar, Brett R. Gordon, and Kannan Srinivasan [] []
Identifying Causal Marketing Mix Effects Using a Regression Discontinuity Design
–Wesley Hartmann, Harikesh S. Nair, and Sridhar Narayanan [] []
Understanding Responses to Contradictory Information ÂÜÀòÉç¹ÙÍøt Products
–Ajay Kalra, Shibo Li, and Wei Zhang [] []
The Sense and Non-Sense of Holdout Sample Validation in the Presence of Endogeneity
–Peter Ebbes, Dominik Papies, and Harald J. van Heerde [] []
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