TOC: J Mar
Introduction
Journal of Marketing, 76(1)
 : : : TOC
: : journals |
Relevant ARCategory: |
The Effect of Business-Cycle Fluctuations on Private-Label Share: What Has Marketing Conduct Got to Do with It?
–Lien Lamey, Barbara Deleersnyder, Jan-Benedict E.M Steenkamp, and Marnik G Dekimpe [] []
Generating Sales While Providing Service: A Study of Customer Service Representatives’ Ambidextrous Behavior
–Claudia Jasmand, Vera Blazevic, and Ko de Ruyter [] [Google Scholar]
The Effect of Brand Acquisition and Disposal on Stock Returns
–Michael A Wiles, Neil A Morgan, and Lopo L Rego [] []
The Effect of Marketer-Suggested Serving Size on Consumer Responses: The Unintended Consequences of Consumer Attention to Calorie Information
–Gina S Mohr, Donald R Lichtenstein, and Chris Janiszewski [] []
Measuring and Managing Returns from Retailer-Customized Coupon Campaigns
–Rajkumar Venkatesan and Paul W Farris [] []
Go Green! Should Environmental Messages Be So Assertive?
–Ann Kronrod, Amir Grinstein, and Luc Wathieu [] []
Belief in a Just World: Consumer Intentions and Behaviors Toward Ethical Products
–Katherine White, Rhiannon MacDonnell, and John H Ellard Vol. 76, No. 1: 103-118. [] []
How Can Stressed Employees Deliver Better Customer Service? The Underlying Self-Regulation Depletion Mechanism
–Kimmy Wa Chan and Echo Wen Wan [] []
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