TOC: J Financial Services Mar
Introduction
Journal of Financial Services Marketing, 16(3/4)
 : : : TOC
: : journals |
Relevant ARCategory: |
Special Issue: Advertising Financial Services: Challenges in an Era of New Markets and New Media
Special Section: Issues in the African Banking Context
Advertising financial services: Introduction to the special issue
–Leyland Pitt [] []
Suboptimal segmentation: Assessing the use of demographics in financial services advertising
–Niall Piercy, Colin Campbell and Daniel Heinrich [] []
The effectiveness of personalized marketing in online banking: A comparison between search and experience offerings
–Anne Sunikka, Johanna Bragge and Henrik Kallio [] []
The implications of the FTC’s clear and conspicuous standards for the communication of credit card information to young consumers
–Veronica Thomas, Kendra Fowler and Richard H Kolbe [] [Google Scholar]
Financial services ads and viewer response profiles: Psychometric properties of a shortened scale
–Peter Steyn, Leyland Pitt and Ronika Chakrabarti [] []
The social media faces of major global financial service brands
–Mana Farshid, Kirk Plangger and Deon Nel [] []
When the going gets tough, ads become straightforward but multi-appealed: The influence of the recession on financial services advertising appeals
–Hongmin Ahn, Young-A Song and Yongjun Sung [] []
Understanding your retirement savings: How the recent economic recession changed advertising in retirement financial services
–Taejun (David) Lee, Wonjun Chung and Christopher Paik [] []
Rising to the challenge: A model of contest performance
–Philip DesAutels, Pierre Berthon and Esmail Salehi-Sangari [] []
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