TOC: J Brand Man
Introduction
Journal of Brand Management, 19(3)
 : : : TOC
: : journals |
Relevant ARCategory: |
Corporate branding in a turbulent environment
–Manfred Schwaiger and Marko Sarstedt [] []
The importance of brand heritage as a key performance driver in marketing management
–Klaus-Peter Wiedmann, Nadine Hennigs, Steffen Schmidt and Thomas Wuestefeld [] []
The impact of brand confusion on sustainable brand satisfaction and private label proneness: A subtle decay of brand equity
–Orhan Kocyigit and Christian M Ringle [] []
Do online brand communities help build and maintain relationships with consumers? A network theory approach
–Hyun Joung Lee, Doo-Hee Lee, Charles R Taylor and Jong-Ho Lee [] []
Corporate social performance as antecedent of consumer’s brand perception
–Frank Huber, Frederik Meyer, Johannes Vogel and Stefan Vollmann [] [Google Scholar]
Image-related corporate name changes: Their effect upon firms’ stock prices
–Mark P DeFanti and Paul S Busch [] [Google Scholar]
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