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: : : TOC : : journals

Relevant ARCategory:

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Engaging with Digital China
–Geoffrey Precourt [] []

Mind Over Metrics: Marketing on the Razor’s Edge – The Need for Smarter Decisions as the Economy Goes Sideways
–Pat LaPointe [] [Google Scholar]

Are You Blinded by the Heavy (Buyer) … Or Are You Seeing the Light?
–Jenni Romaniuk [] []

The Globalization of Social Media: Consumer Relationships with Brands Evolve in the Digital Space
–Graeme Hutton and Maggie Fosdick [] []

Optimizing Market Segmentation for a Global Mobile Phone Provider for both Targeting and Insight
–Marc O’Regan, Kalidas Ashok, Olga Maksimova and Oleg Reshetin [] []

Which Broadcast Medium Better Drives Engagement? Measuring the Powers of Radio and Television with Electromyography and Skin-Conductance Measurements
–James Peacock, Scott Purvis and Richard L. Hazlett [] []

Introducing the Ad ECG: How the Set-Top Box Tracks the Lifeline of Television
–Robert J. Kent and David A. Schweidel [] []

Consumer Adoption Intentions Toward the Internet in China: The Effects of Impersonal and Interpersonal Communication Channels
–Yinghong (Susan) Wei, Gary L. Frankwick, Tao (Tony) Gao and Nan Zhou [] []

Assessing Celebrity Endorsement Effects in China: A Consumer-Celebrity Relational Approach
–Kineta Hung, Kimmy W. Chan and Caleb H. Tse [] []

Regulating Political Symbols: China’s Advertising Law and Politicized Advertising
–Xin Zhao and Jeff Wang [] [Google Scholar]

Incremental Clicks: The Impact of Search Advertising
–David X. Chan, Yuan Yuan, Jim Koehler and Deepak Kumar [] []

Comprende Code Switching? Young Mexican-Americans’ Responses to Language Alternation in Print Advertising
–Melissa Bishop and Mark Peterson [] [Google Scholar]

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