DMEF 2012
Introduction
Direct/Interactive Marketing Research Summit, Las Vegas, 13-14 Oct 2012, Chairs Donna L. Hoffman, Wendy Moe, George R. Milne and Lauren Labrecque; Deadline 31 May
 : : : Posting |
DIRECT/INTERACTIVE MARKETING RESEARCH SUMMIT
October 13-14, 2012 | Las Vegas, NV
CALL FOR PAPERS
The Direct/Interactive Marketing Research Summit, (Las Vegas, NV, October 13-14, 2012) provides a forum for direct/interactive marketing and database marketing topics in the areas of research and teaching. There are numerous opportunities for academics to exchange ideas and learn from their colleagues and participating practitioners. Submissions are selected based on the quality of the research, their ability to extend knowledge in the field, whether they break new ground, and whether they will influence the practice or teaching of direct/interactive or database marketing. A call for papers, abstracts, poster sessions, special topic panels and roundtable discussions is under way.
Conference Co-chairs:
Research Track
Donna L. Hoffman
University of California, Riverside
donna.hoffman@ucr.edu
Wendy Moe
University of Maryland
wmoe@rhsmith.umd.edu
Practice/Education Track
George R. Milne
University of Massachusetts, Amherst
milne@mktg.umass.edu
Lauren Labrecque
Northern Illinois University
llabrecque@niu.edu
All submissions must be received by May 31st, 2012.
The full call for papers is available here:
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