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Revisit: GMC 2012

Introduction

Updates to the 2012 Global Marketing Conference and associated calls, Seoul, 19-22 Jul 2012; Deadline now 15 Feb

Extended Submission Deadline of 2012 Global Marketing Conference at Seoul: February 15, 2012

The organizing committee of the 2012 Global Marketing Conference at Seoul decided to extend the submission deadline to Feb. 15, 2012 to satisfy academic needs of marketing scholars to participate in this conference.

For more information:

‘2012 GMC at Seoul’ Website:
Conference Mobile homepage: m.kamsconference.org

Special Issue of JBR on Marketing Service Products Globally, Extended Deadline: Feb. 15, 2012

Call for Papers: Marketing Service Products Globally: Tourism, Hospitality, Financial Products, and Festivals; Extended Submission Deadline: February 15, 2012. The 2012 Global Marketing Conference will be held at COEX in Seoul, Republic of Korea on July 19-22, 2012. This event is hosted by the Korean Academy of Marketing Science, Japan Society of Marketing and Distribution, European Marketing Academy, International Textiles and Apparel Association, and Australian & New Zealand Marketing Academy

Call for Papers: Marketing Service Products Globally:
Tourism, Hospitality, Financial Products, and Festivals
Extended Submission Deadline: February 15, 2012
 
       The 2012 Global Marketing Conference will be held at COEX in Seoul, Republic of Korea on July 19-22, 2012. This event is hosted by the Korean Academy of Marketing Science, Japan Society of Marketing and Distribution, European Marketing Academy, International Textiles and Apparel Association, and Australian & New Zealand Marketing Academy. This year’s conference theme is “Globalization and Marketing Performance.” For more information about the conference, please visit the following web site (). Manuscripts addressing dynamic global issues including strategies for both domestic and multinational strategies for international tourism, Hospitality, Financial Products and Festivals fit with the overall theme of the Conference and specific track. The conference venue is the COEX in Seoul, Republic of Korea. 
 
Empirical and conceptual manuscripts addressing the following issues are particularly welcome for the track and special issue consideration regarding the topic “Marketing Service Products Globally: Tourism, Hospitality, Financial Products, and Events-Festivals.” These topics include (but are not limited to):
· Use of technology and social media strategies in the managing of global service products and brands
· Destination promotion and positioning/global place marketing strategies
· Festival branding issues and cultural implications regarding international festivals
· Issues surrounding ecotourism
· Luxury marketing issues in hospitality and tourism
· Travel storytelling, narratives, and travel site blog analysis
· Marketing issues related to historical places and cultural heritage sites
· New forms of tourism and festivals
· The impact of stock exchange dynamics and/or money exchange rates on global travel
· Real estate (time shares, condominiums, mixed use prosperities) issues in today’s turbulent market.
 
All submissions, reviewing and notification will be conducted electronically through e-mail. If you do not receive confirmation of your submission within seven days, please contact the track chairs. Please submit manuscripts in a WORD Document in Times New Roman 12-font. Submissions should have page numbers and be limited to 20 pages of text in length.   References and citations should follow the style. Please place all tables and figures at the end of the manuscript (following the references). The manuscripts title page should include the corresponding author’s name, affiliation, mailing address, telephone number, and e-mail address. Names and contact information for other authors should be included as well. The review process will be double blind, information that identifies the submission authors should only be listed on the title page.   Selected conference papers from research reports presented at the 2012 Global Marketing Conference at Seoul, July 19-22, 2012 will be considered for a special edition of the Journal of Business Research on Marketing Service Products Globally: Tourism, Hospitality, Financial Products, and Festivals. Conference submissions should be sent to all three track chairs. Drew Martin, College of Business and Economics, University of Hawaii at Hilo, 200 West Kawili Street, Hilo, Hawaii 96720, USA, drmartin@hawaii.edu, Tel: +1-808-974-7553, Fax: +1-808-974-7685. Sunny Ham, San 65 Bokjung-dong Soojung-gu Seongnam-si Kyeonggi-do (461-701), Republic of Korea, sham@kyungwon.ac.kr, Tel: +82-31-750-8669, Fax: +82-31-750-8669. Mark S. Rosenbaum, Dept. of Marketing, College of Business, Northern Illinois University, DeKalb, IL 60115-2897, USA, mrosenbaum@niu.edu, Tel: +1-815-753-7931, Fax: +1-815-753-6014.
 
For More Information:
(Mobile Homepage of 2012 GMC at Seoul) m.kamsconference.org

Special Issue of JBR for KSMS President’s Choice Awards, Extended Deadline: Feb. 15, 2012

This JBR special issue will include selected papers from research reports presented at the 2012 Global Marketing Conference at Seoul, July 19-22, 2012. Venue: COEX, Seoul, Republic of Korea.
All of papers submitted to the 2012 GMC at Seoul are eligible for review toward inclusion in the special issue of JBR. Best of the best papers presented in all of tracks in the 2012 GMC at Seoul will be qualified for this special issue.

Call for Papers: KSMS President’s Choice Awards
Journal of Business Research Special Issue, Extended Deadline: February 15, 2012
 
   This JBR special issue will include selected papers from research reports presented at the 2012 Global Marketing Conference at Seoul, July 19-22, 2012. Venue: COEX, Seoul, Republic of Korea.
 
   All of papers submitted to the 2012 GMC at Seoul are eligible for review toward inclusion in the special issue of JBR.Best of the best papers presented in all of tracks in the 2012 GMC at Seoul will be qualified for this special issue.
 
   In honor of the 2012 Global Marketing Conference at Seoul organized by the Korean Scholars of Marketing Science, Japan Society of Marketing and Distribution, European Marketing Academy, International Textiles and Apparel Association, and Australian & New Zealand Marketing Academy, JBR will publish a Special Issue with suitable papers presented at this conference. The JBR focuses on presenting applications of empirical research to practical situations and theoretical findings to the reality of the business world.
 
Topics for the JBR special issue focus on, but are not limited to, the following:             
  • Marketing Strategy and Management
  • Interactive Marketing
  • Consumer Psychology
  • Personal Selling and Sales Management 
  • Corporate Communication in Social Media
  • Consumer Behavior and Experiment
  • Channel of Distribution Management
  • Luxury Marketing and Value Management
  • Asian Consumer Insight
  • Retail Management
  • Global Fashion Marketing
  • Product Development and Industrial Design
  • Marketing, Innovation and Entrepreneurship
  • International Advertising
  • Marketing in New Media
  • Marketing Service Product Globally
  • Global/International/Cross-Cultural Marketing
  • Sport Marketing and Media
  • Marketing in Asia
  • Product Innovation and Performance in the Global Environment
  • Branding and Marketing
  • Social Network and Mobile Application Marketing
  • Japanese Perspectives on Value Creation in Marketing and Consumer Behavior
  • Consumer Behavior in the Service Industry
  • Intercultural Communication
  • Customer Equity Management
  • Ethnic and Minority Marketing
  • Technological Innovation and Future Firms
  • Public Policy and Marketing
  • Advertising and Integrated Marketing Communication
  • Marketing Education
  • Social Media and Luxury Marketing
  • Global Marketing and Web 2.0
  • Olympic Marketing
  • Consumer Neuroscience and Perspectives for Marketing
  • Global Business in Greater China
  • Brand Management
  • Consumer Apparel Needs and Fashion Marketing
  • Easternization of the West, Westernization of the East in Marketing
  • Beauty Business and Medical Tourism
  • Identities, Desires and Global Marketing
  • Design Management and Cultural Marketing
  • Agile Marketing
  • Consumers’ Country Dispositions
  • Marketing in General
  • Emotional Management in Retail Sales Force
 
All papers submitted to the 2012 Global Marketing Conference at Seoul are eligible for review for inclusion in the JBR special issue. Scholars seeking consideration of their papers for publication in this special JBR issue should submit their papers for the 2012 Global Marketing Conference at Seoul and this JBR special issue to the JBR Guest Co-Editors by February 15, 2012:
Prof. Yung Kyun Choi, Dept. of Advertising & P.R., Dongguk University, 26, Pil-dong 3-ga, Jung-gu, Seoul, 100-715, Republic of Korea, choiyung@dongguk.edu, Tel: +82-2-2260-3817, Fax: +82-2-2260-3766, and Prof. Ralf Schellhase (University of Applied Sciences Darmstadt), ralf.schellhase@h-da.de.
 
For More Information:
m.kamsconference.org (mobile homepage)