Simulations
Introduction
A series of free-access simulations are now available for faculty interested in using marketing, pricing and services management simulations in their classes
: : : Posting
MARKETING, PRICING AND SERVICES SIMULATIONS
For faculty interested in using marketing, pricing and services management simulations in their classes, a series of free-access simulations are now posted on
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These simulations are applicable to a variety of marketing, financial services and pricing courses and include the following:
Marketing Management Simulator (MMS): Marketing Management Simulator (MMS) is a marketing simulation program that allows students to take on the role of brand managers in charge of launching a new generation of anti-pirate systems for small boats. Students will make a sequence of decisions managing the company’s marketing activities over a pre-specified time period. They will determine pricing, advertising, and promotional activities for the product. Students will be provided with competitive information and market intelligence data to inform their marketing decisions. This simulation is best suited for the following marketing courses: Marketing Management, Consumer Behavior, Marketing Strategy, Pricing.
Marketing Turnaround Simulator (MTS): Marketing Turnaround Simulator (MTS) trains marketing students on how to achieve a timely marketing turnaround. Students will take on the role of the Chief Marketing Officer of a laptop computer manufacturer facing a downturn. Students will make product-related decisions during the course of the simulation. These decisions will relate to product prices, advertising, sales force deployment and customer service. Decisions related to potential omission of products will also need to be made. Students will make a sequence of decisions, managing the company’s marketing activities over a simulated two year (eight quarter) time period. This simulation is best suited for the following marketing courses: Marketing Management, Marketing Research, Product Management, Marketing Strategy
BancSim: A marketing simulation program that allows students to utilize market research data to make marketing decisions in managing a community bank with multiple branches. Marketing research data ranging from qualitative information to highly quantitative information, using both secondary and primary data sources, will be used in this simulation. Student teams will make a sequence of decisions managing the bank’s marketing activities over multiple time periods. This simulation is best suited for the following marketing courses: Marketing Research, Consumer Behavior, Services Marketing, Financial Services Marketing.
RedMeatXpress (RMX): RedMeatXpress (RMX) is a marketing simulation program that allows marketing students to utilize pricing research data in order to make marketing decisions to manage a burger vending operation in a local market setting. Pricing research reports containing both qualitative information and highly quantitative analyses (such as price elasticity measures and conjoint analysis results) are presented during the simulation exercise. Students will make a sequence of decisions managing their marketing activities over multiple time periods. This simulation is best suited for the following marketing courses: Marketing Management, Marketing Research, Consumer Behavior, Product Management, Marketing Strategy, Services Marketing, Pricing.
Pricing Championship (PC) The Pricing Championship is a marketing simulation program that trains managers on the nature of competition, as it relates to pricing, promotion, and general marketing strategy. Students will group into four competing teams, with each team taking on the task of marketing and managing a hotel operating in a fictitious resort town. Each team will compete with three other hotels in this town (representing competing teams in the class). Each team will make specific marketing decisions during the course of the simulation to maximize profitability. These decisions will relate to marketing variables such as service quality, advertising, price and promotion. Teams will directly compete with one another and the team that generates the highest cumulative profit will win the championship. This simulation is best suited for the following marketing courses: Pricing, Product Management, Services Marketing, Marketing Strategy.