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Firm Reputation

Introduction

Hyo Jin (Jean) Jeon seeks unpublished empirical studies that measure firm reputation, including firm image, identity and legitimacy

Hyo Jin (Jean) Jeon is currently collecting data for a meta-analysis project to examine the antecedents and consequences of firm reputation.  She is looking for unpublished empirical studies that measure firm reputation (including firm image, firm identity, and firm legitimacy). She would be grateful if you could provide her with your working papers.  The data will only be used in the analysis at an aggregate level for the meta-analysis.  

Hyo Jin (Jean) Jeon, PhD Candidate

Division of Marketing and Supply Chain Management
University of Oklahoma

Price College of Business
Email: jeanjeon@ou.edu