TOC: Mar Letters
Introduction
Marketing Letters, 22(4)
 : : : TOC
: : journals |
Relevant ARCategory: |
Incorporating long-term effects in determining the effectiveness of different types of online advertising
–Ralph Breuer, Malte Brettel & Andreas Engelen [] []
Do vendors benefit from promotions in a multi-vendor loyalty program?
–Matilda Dorotic, Dennis Fok, Peter C. Verhoef & Tammo H. A. Bijmolt [] []
Ambivalence toward a country and consumers’ willingness to buy emblematic brands: The differential predictive validity of objective and subjective ambivalence measures on behavior
–Cristel Antonia Russell, Dale W. Russell & Jill Klein [] []
A brand choice model for TV advertising management using single-source data
–Masataka Ban, Nobuhiko Terui & Makoto Abe [] []
The relative advantages of benefit overlap versus category similarity in brand extension evaluation: The moderating role of self-regulatory focus
–Chung-Chau Chang, Bo-Chi Lin & Shin-Shin Chang [] []
The impact of the amount of available information on decision delay: The role of common features
–Anish Nagpal, Adwait Khare, Tilottama Chowdhury, Lauren I. Labrecque & Ameet Pandit [] []