TOC: Intl J Tech Mar
Introduction
International Journal of Technology Marketing, 6(3)
 : : : TOC
: : journals |
Relevant ARCategory: |
A model of brand switching by lead users of high-tech capital equipment
–Sam O. Al-Kwifi, Rod B. McNaughton [] []
Technological capabilities and firm performance: empirical results from Finnish ICT SMEs
–Sami Saarenketo, Kaisu Puumalainen, Kalevi Kyl?heiko, et al. [] []
Market knowledge competence ? a driving force or a roadblock for radical innovations?
–Liisa-Maija Sainio, Hanna Saloj?rvi, Pia Hurmelinna-Laukkanen, et al. [] []
A model for pricing emergent technology based on perceived business impact value
–Arpan Kumar Kar, Ashis Kumar Pani [] []
Forming positive advertising and product attitude: the role of product involvement
–Edward Shih-Tse Wang [] []
Emotional connections to books and technological innovations: an e-book perspective
–Vanessa Ratten [] []