TOC: Ind Mar Man
Introduction
Industrial Marketing Management, 40(7)
 : : : TOC
: : journals |
Relevant ARCategory: |
Brands: Just for consumers? Introduction to the special issue on B2B branding
–Sheena Leek, George Christodoulides [] []
B2B service brand identity: Scale development and validation
–Darren Coleman, Leslie de Chernatony, George Christodoulides [] []
The industrial brand personality scale: Building strong business-to-business brands
–Uta Herbst, Michael A. Merz [] []
To invest, or not to invest, in brands? Drivers of brand relevance in B2B markets
–Klaus Backhaus, Michael Steiner, Kai Lügger [] []
Brand equity in the professional service context: Analyzing the impact of employee role behavior and customer–employee rapport
–Galina Biedenbach, Maria Bengtsson, Joakim Wincent [] []
Brand relationships and brand equity in franchising
–Munyaradzi W. Nyadzayo, Margaret Jekanyika Matanda, Michael T. Ewing [] []
Brand stability as a signaling phenomenon — An empirical investigation in industrial markets
–Alexander Leischnig, Margit Enke [] []
Engineering consultants’ perceptions of corporate branding: A case study of an international engineering consultancy
–Alireza Sheikh, Ming Lim [] [Google Scholar]
Corporate brand strategy formation: Brand actors and the situational context for a business-to-business brand
–Christine Vallaster, Adam Lindgreen [] []
Network actors’ participation in B2B SME branding
–Minna Mäläskä, Saila Saraniemi, Jaana Tähtinen [] [Google Scholar]
Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands
–Nina Michaelidou, Nikoletta Theofania Siamagka, George Christodoulides [] []
The impact of aligned rewards and senior manager attitudes on conflict and collaboration between sales and marketing
–Kenneth Le Meunier-FitzHugh, Graham R. Massey, Nigel F. Piercy [] []
Product competence exploitation and exploration strategies: The impact on new product performance through quality and innovativeness
–Francisco-Jose Molina-Castillo, Daniel Jimenez-Jimenez, Jose-Luis Munuera-Aleman [] []
Suspicion: Its sources, means of control, and effect on interorganizational relationships
–Gary L. Hunter, Jule B. Gassenheimer, Judy A. Siguaw [] []
An examination of the influence ofguanxiandxinyong(utilization of personal trust) on negotiation outcome in China: An old friend approach
–T.K.P. Leung, Ricky Yee-Kwong Chan, Kee-hung Lai, Eric W.T. Ngai [] []
Marketing of competence-based solutions to buyers in exploratory relationships: Perspective of OEM suppliers
–Ling-yee Li [] []