IMP Group 2012
Introduction
Industrial Marketing and Purchasing Group Conference 2012, Rome, 13-15 Sep 2012, Organized by Daniela Corsaro, Chiara Cant?, Annalisa Tunisin and Renato Fiocca; Abstract deadline 19 Dec
: : : Posting
Industrial Marketing and Purchasing Group
Conference 2012
13-15 September 2012
Rome, Italy
Next year the 28th IMP Conference will be held in Rome. The Conference will be arranged by the Università Cattolica () and by the Department of Economic and Business Management Science. The Università Cattolica is characterized by being a single university with a campus extending to six Italian cities.
Organized by
- Daniela Corsaro
- Chiara Cantù
- Annalisa Tunisin
Deadline for Abstract Submission 19th December 2011
Full conference information can be found here:
The IMP Group was formed in 1976 by researchers from five European countries. The first work of the group was a comparative study of industrial marketing and purchasing across Europe. Since then large-scale studies of complex relationships between buying and selling organizations across business networks have been developed. As outlined in the latest book of the IMP Group, the rainforest metaphor represents very well the complexity of business markets and the processes that take place within business interaction and interdependent relationships. The rainforest metaphor describes a universal relatedness which can be traced across the business landscape formed through interaction in which resources, activities and actors are combined, transformed and continuously renewed.
To get to know more about the IMP Group and at the same time access resources such as previous conference papers, research theses and books, visit the IMP website at