TOC: J Database Mar Cust Strat Man
Introduction
Journal of Database Marketing Customer Strategy Management, 18(3)
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: : journals |
Relevant ARCategory: |
Editorial
–Ozimek, Jane Fae []
Is SCRM really a good social media strategy
–Ang, Lawrence [] []
The possible impact of university corruption on customers ethical standards
–Stone, Merlin; Starkey, Michael [] []
Accounting scandals in the context of corporate social reporting
–Bhutta, Nousheen Tariq; Saeed, Muhammed Mohtsham [] []
Corporate blogs and internet marketing Using consumer knowledge and emotion as strategic variables to develop consumer engagement
–Sinha, Nidhi; Ahuja, Vandana; Medury, Y [] []
The meta-challenge of complexity for global companies
–Amann, Wolfgang; Nedopil, Christoph; Steger, Ulrich [] []
The impact of cookie consent on targeted adverts
–Lee, Phil [] []
Legal Update
–Ozimek, Jane Fae []
Customer data integration: Reaching more consumers with certainty
–Barker, David [] []