TOC: Intl J Internet Mar Adv
Introduction
International Journal of Internet Marketing and Advertising, 6(4)
 : : : TOC
: : journals |
Relevant ARCategory: |
Explaining consumer acceptance of mobile competitions and prize draws
–Rafael Currás-Pérez, Carla Ruiz-Mafé, Silvia Sanz-Blas [] []
Factors influencing online banking adoption: evidence from the Austrian market
–Sonja Grabner-Kräuter, Robert J. Breitenecker [] []
Online information quality as determinant of perceived risk reduction in e-commerce: an application to apparel virtual stores
–Joaquín Aldás-Manzano; Rafael Currás-Pérez; Silvia Sanz-Blas [] []
The mediation effect of marketing expertise on marketing assets and capabilities toward financial performance
–Mamoun N. Akroush [] []
The ambivalent effects of website complexity
–Stefan Hoffmann, Uta Schwarz, Stefan Müller [] []