TOC: J Res Interactive Mar
Introduction
Journal of Research in Interactive Marketing, 5(4)
: : : Posting
A services perspective for text message coupon customization
–Todd J. Bacile, Ronald E. Goldsmith [] []
Measuring intangible effects of m-coupon campaigns on non-redeemers
–Syagnik Banerjee, Amit Poddar, Scott Yancey, Danielle McDowell [] []
Virtual agents in e-commerce: representational characteristics for seniors
–Veena Chattaraman, Wi-Suk Kwon, Juan E. Gilbert, Soo In Shim [] []
Consumer profiles in reality vs fantasy-based virtual worlds: implications for brand entry
–Joanna Phillips Melancon [] []