TOC: Intl J Res Mar
Introduction
International Journal of Research in Marketing, 28(4)
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Relevant ARCategory: |
Will the frog change into a prince? Predicting future customer profitability
–Roland T. Rust, V. Kumar, Rajkumar Venkatesan [] []
The global entry of new pharmaceuticals: A joint investigation of launch window and price
–Isabel Verniers, Stefan Stremersch, Christophe Croux [] []
New product pricing strategy under customer asymmetric anchoring
–Joo Heon Park, Douglas L. MacLachlan, Edwin Love [] []
Investigating the immediate and long-term effects of job stressors on frontline service employees
–Anita Whiting, Naveen Donthu, Andrew M. Baker [] []
Customer reactions to acquirer-dominant mergers and acquisitions
–Helge Thorbjørnsen, Micael Dahlén [] []
Branding in a global marketpla The mediating effects of quality and self-identity brand signals
–Yuliya Strizhakova, Robin A. Coulter, Linda L. Price [] []
Rise and fall of stars: Investigating the evolution of star status in professional team sports
–Yupin Yang, Mengze Shi [] []
The antecedents and consequences of restrictive age-based ratings in the global motion picture industry
–Mark A.A.M. Leenders, Jehoshua Eliashberg [] []
Individually adapted sequential Bayesian conjoint-choice designs in the presence of consumer heterogeneity
–Jie Yu, Peter Goos, Martina Vandebroek [] []