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Social Marketing

Introduction

Social Marketing and Socially Responsible Management, Milton Keynes, UK, 9 May 2012, Organizers Sally Dibb, Fiona Harris, Helen Roby and Anja Schaefer; Deadline 3 Feb

 : : : Posting

ISM-Open
Institute for Social Marketing
A collaboration between The Open University and University of Stirling

Call for Abstracts
Social Marketing and Socially Responsible Management:

‘Taking Responsibility’

The theme of this one day conference, hosted by ISM-Open, reflects current calls from government and policy makers for communities and organisations to take responsibility for responding to global social and economic challenges. The event builds on our previous ISM-Open conference ‘Changing Times: New Challenges’. What role can social marketing and socially responsible management play in moving towards a more sustainable and socially equitable economy? The conference aims to bring together academic, practitioner and public policy researchers from these key areas of management research to present and discuss current research relevant to these issues.

Date: Wednesday 9 May 2012.

Keynote speakers: Dr Agnes Nairn, Professor of Marketing, EMLyon Business School and Dr Frank den Hond, Associate Professor in Organization Sciences, Amsterdam Free University.

Sessions: Presentation sessions will be themed around the research interests of those attending.

Venue: The Open University Business School, Walton Hall, Milton Keynes, MK7 6AA.

Time: 09.30 – 17.00.

Fee: £50, refreshments provided.

Organisers: Professor Sally Dibb, Dr Fiona Harris and Dr Helen Roby (ISM-Open), Dr Anja Schaefer (Centre for Public Leadership and Social Enterprise).

Delegates are asked to submit an extended abstract (750 words, not including references; no appendices) suitable for one of the following tracks:

Track one: Social Marketing

Theoretical, empirical and methodological papers are invited on, but not limited to, the following topics:

  • The relationship between public policy and social marketing, e.g. citizen engagement; criminal justice; financial literacy and compliance.
  • Taking responsibility for social issues and public health e.g. smoking cessation; responsible drinking; health and nutrition.
  • Theoretical and conceptual contributions of social marketing; social marketing models and frameworks.
  • The changing social context for social marketing; relationships, networks and community.
  • The application of social marketing to sustainability and responsible consumption.
  • Ethics and social marketing.
  • Social marketing as de-marketing.
  • New applications of social marketing within social communication, social media, social games and the internet.
  • Cross cultural challenges in social marketing.

Track two: Socially Responsible Management

Theoretical, empirical and methodological papers are invited on, but not limited to, the following topics:

  • Business taking responsibility: conceptual and empirical models of socially responsible management, case studies.
  • Taking responsibility and making others take responsibility: social movements, stakeholders, networks, community.
  • Taking responsibility across borders: globalisation and cross cultural issues in socially responsible management.
  • The relationship between public policy and socially responsible management.
  • Social governance and socially responsible management – who governs the managers?
  • Taking responsibility for social and environmental problems: human rights, social justice, work-life balance, environment and sustainability, climate change.

Proceedings containing the submitted abstracts will be made available.

Submission details

Please follow the guidelines provided below, and submit extended abstracts no later than 3 February 2012 to:

Track one: Social Marketing
Dr Fiona Harris
F.Harris@open.ac.uk ISM-Open, The Open University Business School, Walton Hall, Milton Keynes, MK7 6AA

Track two: Socially Responsible Management
Dr Anja Schaefer
A.Schaefer@open.ac.uk Centre for Public Leadership and Social Enterprise, The Open University Business School, Walton Hall, Milton Keynes, MK7 6AA

Notification of acceptance will be by 9 March 2012.

Abstract submission guidelines:

Abstracts must be:

  • original
  • a maximum of 750 words excluding references. (Papers may contain tables and figures)
  • Microsoft Word documents
  • A4-page formatted
  • 2.5cm margin on the right hand side
  • Single spaced throughout
  • 10-point font (except for the title, which must be 12-point font)
  • Include author(s)’ names and affiliation, contact details and email address.