TOC: J Mar Man
Introduction
Journal of Marketing Management, 27(11/12)
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Relevant ARCategory: |
Special Issue: On the Marketisation and Marketing of Higher Education
This thing called marketisation
–Anthony Lowrie & Jane Hemsley-Brown [] []
Strategic, competitive, and co-operative approaches to internationalisation in European business schools
–Roger Bennett & Rita Kottasz [] []
Marketing strategy implementation in higher education: A mixed approach for model development and testing
–Vik Naidoo & Terry Wu [] []
The consumerist turn in higher education: Policy aspirations and outcomes
–Rajani Naidoo, Avi Shankar & Ekant Veer [] []
Market subjectivity and neoliberal governmentality in higher education
–Rohit Varman, Biswatosh Saha & Per Skålén [] []
Using student-choice behaviour to estimate tuition elasticity in higher education
–Robert E. Carter & David J. Curry [] []
The effects of pre-enrolment emotions and peer group interaction on students’ satisfaction
–Adrian Palmer & Nicole Koenig-Lewis [] []
The idiosyncratic behaviour of service quality, value, satisfaction, and intention to recommend in higher education: An empirical examination
–Lesley Ledden, Stavros P. Kalafatis & Alex Mathioudakis [] []
Service recovery in higher education: Does national culture play a role?
–Thorsten Gruber, Ilma Nur Chowdhury & Alexander E. Reppel [] []
Book review
The marketisation of higher education and the student consumer, edited by Mike Molesworth, Richard Scullion, and Elizabeth Nixon Abingdon, Routledge, 2011, 248 pp., £24.99 (paperback), ISBN 13: 978-0-415-588447-0
–Jane Hemsley-Brown []