TOC: J Historical Res Mar
Introduction
Journal of Historical Research in Marketing, 3(4)
 : : : TOC |
Relevant ARCategory: |
Special Issue Title: Research Methods and Historical Research in Marketing
Historical methodology: the perspective of a professionally trained historian turned marketer
–Ronald A. Fullerton [] []
Yo, Clio! Can historiography save marketing scholarship?
–Stephen Brown [] []
Voices passed
–Andrea Davies [] []
On biography in marketing
–Ronald Savitt [] []
Biographic and bibliographic recollections re: collections and contributions
–Richard W. Pollay [] []
The subsiding sizzle of advertising history: Methodological and theoretical challenges in the post advertising age
–Stefan Schwarzkopf [] []
Producing historical critical marketing studies: theory, method and politics
–Mark Tadajewski [] []