TOC: J Acad Mar Sci
Introduction
Journal of the Academy of Marketing Science, 39(6)
 : : : TOC
: : journals |
Relevant ARCategory: |
When does salespeople’s customer orientation lead to customer loyalty? The differential effects of relational and functional customer orientation
–Christian Homburg, Michael Müller & Martin Klarmann [] []
How does product program innovativeness affect customer satisfaction? A comparison of goods and services
–Ruth Maria Stock [] []
The impact of customer satisfaction on CEO bonuses
–Vincent O’Connell & Don O’Sullivan [] []
Customer experience quality: an exploration in business and consumer contexts using repertory grid technique
–Fred Lemke, Moira Clark & Hugh Wilson [] []
Patterns and performance outcomes of innovation orientation
–Ruth Maria Stock & Nicolas Andy Zacharias [] []
Worth waiting for: increasing satisfaction by making consumers wait
–Michael D. Giebelhausen, Stacey G. Robinson & J. Joseph Cronin [] []