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TOC: European J Mar

Introduction

European Journal of Marketing, 45(11/12)

 : : : TOC

: : journals

 

Relevant ARCategory:  


Marketing measurement revolution: The C-OAR-SE method and why it must replace psychometrics
John R. Rossiter [] []

Avoiding measurement dogma: a response to Rossiter
Edward E. Rigdon, Kristopher J. Preacher, Nick Lee, Roy D. Howell, George R. Franke, Denny Borsboom [] []

Conceptualising the influence of corporate image on country image
Carmen Lopez, Manto Gotsi, Constantine Andriopoulos [] []

The influence of service quality and trade show effectiveness on post-show purchase intention
Udo R. Gottlieb, Mark R. Brown, Judy Drennan [] []

A study of work-family conflict, family-work conflict and the contingent effect of self-efficacy of retail salespeople in a transitional economy
Cristian Chelariu, Rodney Stump [] []

The intellectual structure of the anti-consumption and consumer resistance field: An author co-citation analysis
Marco Galvagno [] []

Anti-consumption as a means to save jobs
Stefan Hoffmann [] []

Consumption expression of ideological resistance
Cristel Antonia Russell, Dale W. Russell, Peter C. Neijens [] []

Resistance to ritual practice: exploring perceptions of others
Peter Nuttall, Julie Tinson [] []

Consumer resistance between conflict and cooperation: the extreme case of orphan drugs
Isabelle Chalamon [] []

The (post-human) consumer, the (post-avian) chicken and the (post-object) Eglu: Towards a material-semiotics of anti-consumption
Shona Bettany, Ben Kerrane [] []

Intentional non-consumption for sustainability: Consumer resistance and/or anti-consumption?
Helene Cherrier, Iain R. Black, Mike Lee [] []

The Freegan phenomenon: anti-consumption or consumer resistance?
Iryna Pentina, Clinton Amos [] []

“Doing the duck”: negotiating the resistant-consumer identity
Karen V. Fernandez, Amanda J. Brittain, Sandra D. Bennett [] []

Consumer resistance and anti-consumption: Insights from the deviant careers of French illegal downloaders
Renaud Garcia-Bardidia, Jean-Philippe Nau, Eric Rémy [] []

Consumer cynicism: From resistance to anti-consumption in a disenchanted world?
Philippe Odou, Pauline de Pechpeyrou [] []

Rethinking resistance and anti-consumption behaviours in the light of the concept of deviance
Abdelmajid Amine, Yohan Gicquel [] []