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TOC: Psych Mar

Introduction

Psychology and Marketing, 28(12)

 : : : TOC

: : journals

 

Relevant ARCategory:  


Adolescent girls from a modern conservative culture: The impact of their social identity on their perception of brand symbolism
Nizar Souiden and Bouthaina M’saad [] []

Further insights into perceived value and consumer loyalty: A “Green” perspective
Monika Koller, Arne Floh and Alexander Zauner [] []

Book Review

The leisure economy: How changing demographics, economics, and generational attitudes will reshape our lives and our industries
Astrid L. Keel []