TOC: Mar Intell Planning
Introduction
Marketing Intelligence & Planning, 29(7)
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: : journals |
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Special Issue Title: Marketing practice and methods of inquiry
Marketing theory and critical phenomenology: Exploring the human side of management practice
–Barry Ardley [] []
An expanded model of marketing performance
–António Pimenta da Gama [] []
Realism versus simplicity in strategic marketing planning: the impact of temporality
–Marc Logman [] []
Segmenting technology markets: applying the nested approach
–Art Weinstein [] []
Conceptualising the value of web content in marketing research
–Joshua Chang [] []
The application of marketing principles to a social marketing campaign
–Nadine Henley, Sandrine Raffin, Barbara Caemmerer [] []