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TOC: J Res Interactive Mar

Introduction

Journal of Research in Interactive Marketing, 5(2/3)

 : : : Posting


Examining the technology acceptance model in the adoption of social networks
José Carlos Martins Rodrigues Pinho, Ana Maria Soares [] []

Usage and success factors of commercial recommendation agents: A consumer qualitative study of MyProductAdvisor.com
Muhammad Aljukhadar, Sylvain Senecal [] []

Managing motives and design to influence web site revisits
Sertan Kabadayi, Reetika Gupta [] []

Consumer adoption of social networking sites: implications for theory and practice
Carlota Lorenzo-Romero, Efthymios Constantinides, María-del-Carmen Alarcón-del-Amo [] []

Product type and word of mouth: a dyadic perspective
Cheng-Hsi Fang, Tom M.Y. Lin, Fangyi Liu, Yu Hsiang Lin [] []

Modelling e-service quality and its consequences in India: an SEM approach
Rajat Gera [] []

The impact of trial on technology adoption: the case of mobile TV
Isabella Soscia, Alessandro Arbore, Charles F. Hofacker [] []