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Journal of Global Scholars of Marketing Science, formerly Journal of Global Academy of Marketing Science, Vol.21 No.3 is published.

1. The Effects of Service Quality and Relationship Benefits on Relationship Commitment and Customer Loyalty in Membership Fitness Club
– Sang Hyun Oh, Hwa Suk Lee, Su Jin Kim
2. Our Brand or Their Brand? Consumers’ Responses to Negative Consumer-Generated Product Reviews Regarding Domestic versus Foreign Brands
– Mikyoung Kim
3. Comparison of e-Commerce Systems in Different-sized Hotels
– Hong-bumm Kim, Sunny Ham, Hye Young Moon 
4. The Effects of Consumer Preferences for Wireless Internet Services on the Demand for Mobile Devices
– Daeyoung Koh, Hyunseung Cho, Yoon-Ah Jo
5. Product Attributes’ Effects on Perceived Values and Repurchase Intention in Korea, USA, and France
– Eunju Ko, Mi-Ah Lee, Min Young Lee, Michel Phan, Kyung Hoon Kim, Yoo Kyung Hwang, Leslie Davis Burns