TOC: J Direct Data Digital Mar
Introduction
Journal of Direct, Data and Digital Marketing, 13(2)
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: : journals |
Relevant ARCategory: |
Advanced Analytics
–Barry Leventhal [] []
Data analysis across various media: Data fusion, direct marketing, clickstream data and social media
–Tom Breur [] []
Gaining competitive advantage through the analysis of customers’ social networks
–Judy Bayer and Edouard Servan-Schreiber [] [Google Scholar]
Neighbourhood effects and their implications for analytics and targeting
–Tim Drye [] []
Applications of Monte Carlo Simulation in marketing analytics
–Peter Furness [] []
Can citizen analytics transform the public sector?
–Wajid Shafiq [] []
Digital user segmentation and privacy concerns
–Jacques Bughin [] []
Cookies recipe a challenge, but doable
–Christopher Graham [] []
Debit/credit travel payment surcharge crackdown looms
–Nick Johnson [] []
Subjective redundancy selection criteria can be OK for ‘creative’ roles
–Christopher Stack and Jenny Wotherspoon [] [Google Scholar]
Was Swedish ad an ‘invitation to purchase’?
–Manana Shrimpling [] [Google Scholar]