TOC: Intl Mar Rev
Introduction
International Marketing Review, 28(6)
 : : : TOC
: : journals |
Relevant ARCategory: |
Towards an integrative framework of brand country of origin recognition determinants: A cross-classified hierarchical model
–Oscar Martín Martín, Julio Cerviño [] []
The affective and cognitive components of country image: Perceptions of American products in Kuwait
–Amro A. Maher, Larry L. Carter [] []
Explaining the product-specificity of country-of-origin effects
–Ting-Hsiang Tseng, George Balabanis [] []
Simultaneous determination of optimal cultural distance and market potential in international market entry
–Shavin Malhotra, K. Sivakumar [] []
Consumer ethnocentrism and willingness to buy: Analyzing the role of three demographic consumer characteristics
–Alexander Josiassen, A. George Assaf, Ingo O. Karpen [] []