TOC: Intl J Tech Mar
Introduction
International Journal of Technology Marketing, 6(2)
 : : : TOC
: : journals |
Relevant ARCategory: |
An analysis of consumer behaviour when adopting technological innovation: a Brazilian perspective of e-books
–Márcio De Oliveira Mota, Danielle Miranda De Oliveira Arruda Gomes [] []
The role of emotion in hi-tech product adoption: the case of WCDMA in Korea
–Hyun Jung Lee, Jae H. Pae [] []
Accelerating customer integration into innovation processes using Pico Jobs
–Jens Fähling, Ivo Blohm, Helmut Krcmar, et al. [] []
Customer participation in innovation processes of inventors and SMEs
–Liisa Hyvärinen [] []
Marketing of new technologies: the case of renewable energies in the UK
–Alexander Brem, Frank Muehlmann, Ted Sarmiento [] []