ÂÜÀòÉç¹ÙÍø

 : : : Posting

---

Relevant Knowledge Series
Consumer Insights: Findings from Behavioral Research
Joseph W. Alba, 2011

For information, you can go to our website, or view the book page on Amazon: .

Foreword

Introduction

Information Search

1 Effects of Product Knowledge on Information Search
2 In-store Decision Making and Unplanned Purchases
3 Perceptions of Product Assortment
4 Variety-seeking Behavior
5 Consumer Search on the Internet
6 Buyers’ Post-purchase Information Biases

Pricing

7 Perceptions of Price Deals
8 Biases in Processing Price Information
9 Effects of the Internet on Consumer Price Sensitivity
10 Effects of Transaction Structure on Price Perceptions and Consumption
11 Perceptions of Price Fairness

Advertising

12 Consumer Attention to Advertising
13 Effects of Ad Likability

Brand Effects

14 Consumer Brand Recall
15 Perceptions of Brand Extensions
16 Brand Dilution and Protection

Consumer Inferences

17 Consumer Inferences and Assumptions
18 Perceptions of Quality Signals
19 Causal Inferences and Consumers’ Judgments
20 Consumer Use of Persuasion Knowledge

Feelings, Attitudes, and Persuasion

21 Effects of Mere Exposure on Brand Liking
22 The Influence of Feelings and Emotions on Consumers’ Judgments
23 Persuasion: Elaboration Likelihood Model
24 Consumer Goal Orientation
25 Consumer Attitudes Toward Marketing

Decision Making and Purchase

26 Pre-choice Bias in Brand Choice
27 Consumers’ Intertemporal Preferences
28 Loss Aversion and Consumer Choice
29 Protected Values
30 Purchase Intentions and Purchasing
31 Consumer Habits and Purchase Behavior
32 Impulsive and Compulsive Buying

The Social Consumer

33 Social Contagion and Word-of-mouth
34 Consumer Identity and Purchase Behavior
35 Perceptions of Advisors

Vulnerable Consumers

36 Children and Advertising
37 Aging Consumers
38 Effects of Low Literacy on Consumer Decision Making

Health and Well-being

39 Effects of Nutrition Information and Health Claims on Consumption
40 Mass-media Campaigns and Health-related Behaviors
41 Perceptions of Health Risks
42 Effects of Portion/Package Size and Shape on Consumption

Concluding Comments

ÂÜÀòÉç¹ÙÍøt the Editor

ÂÜÀòÉç¹ÙÍøt the Marketing Science Institute

---