Revisit: AMS 2012
Introduction
Update from the Sales and Sales Management Track of the Academy of Marketing Science Annual Conference 2012, New Orleans; Deadline 1 Dec
: : : Posting
2012 Academy of Marketing Science Annual Conference
New Orleans, LA (May 16 – 19, 2012)
Sales and Sales Management Track
Conference Theme: Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…
Dear Friends:
Deadline for submitting your research to Sales and Sales Management Track for the 2012 Academy of Marketing Science Annual Conference, at Hilton New Orleans Riverside is fast approaching. I am looking forward to receiving your submissions by the first week of Dec 2011.
Sales and Sales Management Track seeks original research and special session proposals dealing with all manner of issues related to the dynamic sales dyad and the management of sales personnel. In particular, we seek work related to the theme of “Sales Success: Using Sustainability as a Competitive Advantage.” Green marketing has become a selling theme for increasing number of firms in the current marketing as customers are paying greater attention to protecting the environment. Can salespeople use sustainable practices as a competitive advantage? Is sustainability just another buzz word? Email j.mulki@neu.edu for more questions.
[Full information available at – ch]