Brand, Corp Identity and Reputation 2012
Introduction
8th International Colloquium of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group, Coventry, UK, 12-13 Apr 2012; Deadline 6 Jan
: : : Posting
8th International Colloquium of AM’s
Brand, Corporate Identity and Reputation
Special Interest Group
With special edition of:
Journal of Product & Brand Management & Journal of Marketing Management
April 12-13, 2012
Warwick Business School, University of Warwick, Coventry, UK
Since the World Commission on Environment and Development conceptualized the notion of environmental sustainability in 1987, lots of attention has been given to the concept by the media, policy makers, politicians, business managers, activists, and the public at large (Goodland, 1995). Sustainability’s triple bottom line—economic, environmental, and social—engulfs many aspects of current business concerns. Given the growing trend of businesses moving towards sustainable practices and the consumer demands for sustainable products and services, this year’s colloquium would like to stimulate the discussion of the role and relationships between branding, corporate identity and reputation, and sustainability. The colloquium aims to bring together scholars, researchers and practitioners in a lively debate and exchange of ideas on these topics. We welcome high quality papers on (but not limited to) the following:
- Branding and sustainability
- Experiential branding and consumer experience management
- The management of corporate brands and identities in a global marketplace
- Brand equity
- The role of consumer research in corporate marketing
- Digital marketing and the corporation
- Branding in e-commerce
- Security branding, place and nation branding
- Aesthetic and visual dimensions of corporate branding
- Branding and design management
- Corporate identity management
- Political branding and advertising
- Brand communities
- Social marketing, non-profit and public sector branding
- Issues and opportunities from China, India and other emerging markets
- Creating and sustaining ethical brand identities/corporate social responsibility and branding
- Research methods for branding
- B2B branding, branding for SME’s
- Internal branding
- Person and celebrity branding
- Symbols, consumption, and luxury branding
Abstract deadline: January 6th 2011
Notification of acceptance: February 3rd 2011
Full papers: March 15th 2012
Submit extended structured abstracts directly to Dr. Francisco Guzmán: Francisco.Guzman@unt.edu
This international colloquium is hosted by Professor Temi Abimbola (Warwick Business School, University of Warwick). Further details will be available at:
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Please address questions to: Dr. Francisco Guzmán (University of North Texas) Francisco.Guzman@unt.edu or Dr. Ming Lim (University of Leicester) ml170@leicester.ac.uk
References
Goodland, R. (1995). “The concept of environmental sustainability,” Annual Review of Ecology and Systematics, 26, 1-24. 8th International Colloquium of AM’s Brand, Corporate Identity and Reputation Special Interest Group Brands, Corporate Identity and Reputation, and Sustainability