TechSIG Best Article 2010
Introduction
The ÂÜÀòÉç¹ÙÍø Innovation, Technology and Interactivity SIG announces the Winners of its annual competition for best article published in 2010
: : : Posting
The ÂÜÀòÉç¹ÙÍø announces the Winners of its annual competition for best article published in 2010. This year there were two winning papers:
Choi, Jeonghye, Sam K. Hui, and David R. Bell (2010), "," Journal of Marketing Research, 47 (1), 75-89.
and
Sinha, Rajiv, Fernando S. Machado, and Collin Sellman (2010), "," Journal of Marketing, 74 (2), 40-54.
The runner up paper was
Goldenberg, Jacob, Barak Libai, and Eitan Muller (2010), "," International Journal of Research in Marketing, 27 (1), 4-15.
TechSIG extends its congratulations to all of the above authors and to all of those interested in Innovation, Technology and Interactivity, and the growing role they play in marketing.
The TechSIG judging committee consisted of
David Berkowitz, University of Alabama, Huntsville
Charles Hofacker, Florida State University
Shikhar Sarin, Boise State University
Sanjit Sangupta, San Francisco State University
Manjit Yadav, Texas A&M University