TOC: J Res Mar Entrepreneurship
Introduction
Journal of Research in Marketing and Entrepreneurship, 13(2)
 : : : TOC
: : journals |
Relevant ARCategory: |
Special Issue Title: Entrepreneurial marketing: is entrepreneurship the way forward for marketing?
Entrepreneurial marketing: a strategy for the twenty-first century?
–Sussie C. Morrish [] []
Influence from entrepreneurship in marketing theory
–Claes M. Hultman, Gerald E. Hills [] []
Entrepreneurship’s relevance to marketing
–Morgan P. Miles, Stuart Crispin, Chickery J. Kasouf [] [Google Scholar]
Entrepreneurial and SME marketing
–Audrey Gilmore [] []
Contextual marketing: A conceptualisation of the meaning and operation of a language for marketing in context
–Jonathan H. Deacon, Jackie Harris [] []
Lost or just at a crossroads: is entrepreneurship the way forward for marketing?
–Andrew McAuley [] []