J Res Interactive Mar Editor
Introduction
Emerald Group Publishing seeks a new Editor-in-Chief for the Journal of Research in Interactive Marketing as Amanda Broderick is stepping down after four years
: : : Posting
Call for expressions of interest
Editor-in-Chief – Journal of Research in Interactive Marketing
We would like to thank the current Editor-in-Chief of the Journal of Research in Interactive Marketing (JRIM), Professor Amanda Broderick, for her years of service. Amanda has recently taken up the post of Dean of Salford Business School and will be stepping down as Editor-in-Chief after four successful years. As a result, Emerald is looking to appoint a new Editor-in-Chief to take the journal to its next level of international recognition with a new generation of scholars.
Amanda joined the journal as Editor-in-Chief in 2008 for its 2nd Volume and oversaw the re-branding and mission of the journal from ‘direct’ to ‘interactive’ marketing. She also helped build a strong and responsive team of reviewers and international Associate Editors, who together ensure an efficient and rigorous review process.
JRIM is one of 22 journals in Emerald’s world leading Marketing subject collection, which achieves one download every 10 seconds, globally. In 2010 JRIM alone achieved over 27,000 downloads. The journal is about to enter its 6th volume of publication and publishes on a quarterly basis.
The journal’s explicit aim is to address substantive issues in interactive, relationship, electronic, direct and multi-channel marketing and marketing management. Topics of submission currently include, but are no means restricted to:
- Comparative studies of effective multi-channel marketing activities across different markets and market regions.
- Using interactive marketing channels to expand market scope and customer base.
- Strengths and weaknesses of various interactive marketing activities.
- The advantages and disadvantages of social, viral, mobile and online marketing.
Recent special issues of the journal have focussed on the following areas:
- Computer-mediated communication
- Digital Piracy
- Anti-Branding
- Managing the customer experience with direct marketing
Interested parties should get in contact with the journal’s Development Editor, Mark Moreau, to receive an application form and a full job description.
If you do not currently have access to the journal, complimentary login details can also be provided.
Mark Moreau
Development Editor – Journal of Research in Interactive Marketing
mmoreau@emeraldinsight.com
Tel: +44 (0) 1274 515624