French Marketing Association 2012
Introduction
28th International Conference of the Association Fran?aise du Marketing, Brest, 9-11 May 2012, Chair Bertrand Urien; Deadline 4 Dec
: : : Posting
CALL FOR PAPERS
28th International Conference of the Association Française du Marketing (French Marketing Association)
University of Western Britanny, Brest, France, May 9th and 11th 2012
The 28th International Conference of the French Marketing Association (Association Française du Marketing-AFM) will be held on May 9th and 11th 2012 in the city of Brest, in France.
As usual, the conference will be the occasion for fruitful meetings and exchanges between marketing researchers and practitioners, as well as an opportunity for social interaction with members of our community.
The conference will be dedicated to the presentation and discussion of works which state the most recent advances in marketing research i.e. concepts (new fields, new concepts), methodology (tools, methods) and empirical results (new areas and applications). We especially encourage proposals for contributions on social marketing.
Deadlines
Submission of papers: December 4th 2011 at the following link submission in the website
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Notifications to authors: early February 2012
Registration is possible as of February 15th, 2012.
For more information about the AFM Conference, please contact Bertrand Urien afm2012@univ-brest.fr or click on the following link:
Instructions to authors
Papers can be submitted in French or in English. They must be submitted strictly in the following format:
Word/PC 2007 (format pdf are not allowed); Times New Roman; size 12; A4; the pages must be numbered; 2.5cm page margins, double spacing.
The length of the papers must be between 10 and 20 pages including all tables, figures, notes, references and appendices, except for the two first pages. All the tables and figures must be numbered and included in the text (27000 characters maximum).
The document must be named after the initial(s) of the first name and the entire name of the first author. For example, for Patrick Gabriel, the name of the document would be pgabriel.doc (with a number if the author submits several papers).
The first page contains the paper’s title, the name(s) of the author(s), his/her/their position and the name of his/her/their institution, acknowledgements (if any) and the complete address of the contact author (postal address, telephone and email address).
The second page contains the title of the paper in French and in English, an abstract of maximum 100 words in English and a maximum of 5 key words.
The titles of the tables and the figures, and the references should match the guidelines of the RAM Journal (www.revue-ram.org).
Proposals for papers must be original in the sense that they should not have been submitted previously to any other AFM conference or workshop, neither should they be under review for publication in a journal.
All papers will be anonymously reviewed by two reviewers. Therefore, the paper must not contain any information identifying the author.
A template can be downloaded on the web site
Contributions which do not respect these instructions will not be reviewed.