TOC: J Soc Mar
Introduction
Journal of Social Marketing, 1(3)
: : : Posting
Fear appeal effectiveness for familiar and unfamiliar issues
–Patrick De Pelsmacker, Verolien Cauberghe, Nathalie Dens [] []
Factors influencing youth alcohol consumption intention: An approach from consumer socialization theory
–Franco Manuel Sancho, Maria Jose Miguel, Joaquin Aldás [] []
Applying the dialogic theory to social networking sites: Examining how university health centers convey health messages on Facebook
–Richard D. Waters, Rachel R. Canfield, Jenny M. Foster, Eva E. Hardy [] []
Evidence of IMC in social marketing
–Jacinta Hawkins, Sandy Bulmer, Lynne Eagle [] []
Profits and perspectives: advertising, social marketing, and public health
–Michael Mackert, Brad Love [] []