TOC: J Services Mar
Introduction
Journal of Services Marketing, 25(7)
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Special Issue Title: Anatomy of services branding
Service with personality: a note on generalizing personality across services contexts
–Nathalie Spielmann, Barry J. Babin [] []
The influence of culture and market orientation on services brands: insights from Irish banking and retail firms
–Elaine Wallace, Leslie de Chernatony [] []
Achieving customer satisfaction in services firms via branding capability and customer empowerment
–Aron O’Cass, Liem Viet Ngo [] []
The influence of the employer brand on employee attitudes relevant for service branding: an empirical investigation
–Mareike Bodderas, Joël Luc Cachelin, Peter Maas, Tobias Schlager [] []
Re-examining the effect of service recovery: the moderating role of brand equity
–Min-Hsin Huang [] []
How brand innovativeness and quality impact attitude toward new service line extensions: the moderating role of consumer involvement
–Jean Boisvert, Nick J. Ashill [] []
Understanding service firms brand value creation: a multilevel perspective including the overarching role of service brand marketing capability
–Phyra Sok, Aron O’Cass [] []