TOC: J Bus Industrial Mar
Introduction
Journal of Business & Industrial Marketing, 26(6)
 : : : TOC
: : journals |
Relevant ARCategory: |
Special Issue Title: International Sports Marketing
A stakeholder approach to international and national sport sponsorship
–Rodoula Tsiotsou [] []
The impact of relationship quality on attitude toward a sponsor
–Yu Kyoum Kim, Yong Jae Ko, Jeffery James [] []
Sponsorship-linked marketing: a set of research propositions
–David Nickell, T. Bettina Cornwell, Wesley J. Johnston [] []
The dynamics of relationship marketing in international sponsorship networks
–Joe B. Cobbs [] []
The influence of sport leagues on the business-to-business marketing of teams: the case of professional road cycling
–Tim Benijts, Wim Lagae, Benedict Vanclooster [] []
International sport marketing: practical and future research implications
–Vanessa Ratten, Hamish Ratten [] []