TOC: Customer Centricity
Introduction
Customer Centricity: What It Is, What It Isn?t, and Why It Matters, A book by Peter Fader
: : : Posting
Customer Centricity: What It Is, What It Isn’t, and Why It Matters
A book by Peter Fader
Introduction
Chapter 1: Product Centricity: Cracks in the Foundation
Chapter 2: Customer Centricity: The New Model for Success
Chapter 3: Customer Equity: New Views on Value
Chapter 4: Customer Lifetime Value: The Real Worth of Your Customers
Chapter 5: Customer Relationship Management: The First Step Toward Customer-Centric Success
Conclusion