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Marketing Management Journal invites submissions for publication consideration in a special section on social media marketing (tentatively planned for Vol. 22, Issue 2 – Fall 2012).

CALL FOR PAPERS

Marketing Management Journal – Special Section

Social Media Marketing: Leveraging the Community for

Maximum Returns 

Marketing is now a two-way road, and Social Media Marketing provides existing and potential consumers growing opportunities to dialog about the brand.  This special section of the Marketing Management Journal will focus upon the unique issues surrounding Social Media Marketing.  A wide variety of topics within the area of Social Media Marketing will be considered for publication including, but not limited to:

–       Detailed analysis of successful Social Media Marketing initiatives

–      B2B use of Social Media Marketing

–      Small business accomplishments with Social Media Marketing

–      The utilization of Social Media Marketing to engage and motive employ    

–   Inclusion of Social Media Marketing within the Strategic Marketing Plan

–      Keys to successful Social Media Marketing implementation

–      New metrics used in the Managing and Measuring Social Media Marketing

–      Consumer concerns and issues with Social Media Marketing

 

Submission Deadline:  April 1, 2012

Please see detailed submission guidelines located at:

Submit articles via email to mmjjournal@gmail.com

 

Special Section Editor

Questions about the special section should be directed to:

Tim Aurand, Professor of Marketing, Northern Illinois University,

taurand@niu.edu; (815) 753-6231

 

Marketing Management Journal Editor

Questions about Marketing Management Journal should be directed to:

Don Roy, Professor of Marketing, Middle Tennessee State University

 Don.Roy@mtsu.edu; (615) 904-8564