Higher Ed in Developing Countries
Introduction
Marketing and Markets in Higher Education in Developing Countries: Responding to Global imperatives, Special issue of Journal of Marketing for Higher Education; Deadline 31 Jan 2012
: : : Posting
SPECIAL ISSUE CALL FOR PAPERS
Journal of Marketing for Higher Education
Marketing and Markets in Higher Education in Developing Countries: responding to global imperatives
Globalisation has, and continues to have, a fundamental influence on higher education across the world. The creation of partnerships for research and teaching, the development of offshore education opportunities, an increasing focus on internationalisation of higher education, increasing competition for international students, the net migration of talent from less developed nations to universities in the West are exerting enormous influence on local decisions and strategies of higher education institutions.
While there is a growing literature on these effects in western countries, very little has been documented about the impact of these developments in higher education in Africa and the rest of the developing world.
The co-editors of this special issue, Dr Felix Maringe at the University of Southampton and Dr Maha Mourad at the American University in Cairo, both highly experienced African scholars in this area, are inviting well researched papers on the impact of globalisation in emerging markets with specific reference to how these developments are influencing the global higher education market, and the marketing of higher education in the developing world.
Conceptual and empirical articles are now sought which address the following key topics:
- Talent mobility
- Partnerships for teaching and research
- The internationalisation of higher education
- The growth of private university education
- Equity and Quality assurance
- Recruitment and student mobility
- Branding in higher education
Papers should have a strong focus on Markets and Marketing in the less developed world in the context of the global influences.
All manuscripts submitted should follow the guidelines of the Journal of Marketing for Higher Education.
Manuscripts should be submitted electronically at:
The closing date for submissions is January 31st, 2012