Corporate Communication
Introduction
Corporate Communication Revisited, Special issue of Javnost - The Public, Edited by Klemen Podnar; Abstract deadline 1 Dec 2011
: : : Posting
Javnost – The Public invites authors to contribute papers focusing on the general question of what are the consequences of corporate communication for its stakeholders and society at large, and more specific questions, such as: What is the role of corporate communication in achieving stakeholders’ identification and engagements? What are the mechanisms of improving communications among stakeholders affected by corporations? Can organizations rely on corporate communication to build, protect, and maintain their reputation, achieve trust, and meet stakeholder needs?
We wish to invite papers which address any of these questions from a critical perspective. We are equally keen to consider theoretical refl ections and detailed empirical case studies. Prospective participants should send abstracts of about 250 words to Klemen Podnar (klemen.podnar@fdv.uni-lj.si) by December 1st, 2011; final papers are due by June 1st, 2012. Please visit
Javnost – The Public, an interdisciplinary peer-reviewed social and cultural science journal published by the European Institute for Communication and Culture in association with the Faculty of Social Sciences, University of Ljubljana, addresses problems of the public sphere on international and interdisciplinary levels. It is Indexed and Abstracted in Current Contents & Social and Behavioral Sciences, Index to Journals in Mass Communication, International Bibliography of Periodical Literature, International Bibliography of Social Sciences, Linguistic and Language Behavior Abstracts, Peace Research Abstracts, Research Alert, Sage Public Administration Abstracts, Social Sciences Citation Index, Social SciSearch, Sociological Abstracts with impact factor.
CALL FOR PAPERS
CORPORATE COMMUNICATION REVISITED
Fifteen years ago, Ian Connell edited one of the earliest special issues of Javnost – The Public devoted to corporate communication. He suggested that “gone are the days when such communication was turned over to the enthusiastic amateur. Now trained professionals, often with experience of PR, and to a lesser extent marketing, are responsible for internal and external communications, and sometimes both” (Connell 1996, 10).
Since then corporate communication has developed rapidly. A critical mass of scholars and practitioners see corporate communication as an interdisciplinary field that integrates business, organizational, managerial, marketing communications and public relations. Corporate communication has become one of the lynchpins of competition within different sectors, and a signifi cant source of both, an opportunity for and a risk to long-term competitive advantage. However, it seems that stakeholders’ trust in organizations and public scepticism toward their behaviour and communication have reached the historical lowest point. Anti-corporation protests, consumer boycotts, revealed corporate “greenwashing,” NGOs’ actions against corporate decisions indicate that corporate communication practice is in crisis. This clearly calls for a thorough critical analysis of corporate communication theories and practices.
Javnost – The Public invites authors to contribute papers focusing on the general question of what are the consequences of corporate communication for its stakeholders and society at large, and more specifi c questions, such as: What is the role of corporate communication in achieving stakeholders’ identifi cation and engagements? What are the mechanisms of improving communications among stakeholders affected by corporations? Can organizations rely on corporate communication to build, protect, and maintain their reputation, achieve trust, and meet stakeholder needs?
We wish to invite papers which address any of these questions from a critical perspective. We are equally keen to consider theoretical reflections and detailed empirical case studies.
Prospective participants should send abstracts of about 250 words to Klemen Podnar (klemen. podnar@fdv.uni-lj.si) by December 1st, 2011; final papers are due by June 1st, 2012.