TOC: Psych Mar
Introduction
Psychology and Marketing, 28(11)
 : : : TOC
: : journals |
Relevant ARCategory: |
Aggressive driving: A consumption experience
–Ayalla A. Ruvio and Aviv Shoham [] []
Hedonic evaluations of cars: Effects of payment mode on prediction and experience
–Erik Hoelzl, Maria Pollai and Herbert Kastner [] []
Book Review
Take Their Breath Away: How Imaginative Service Creates Devoted Customers
–Daniel D. Butler []