TOC: Mar Sci
Introduction
Marketing Science, 30(5)
: : : TOC
: : journals
Relevant ARCategory:
Firm Strategies in the "Mid Tail" of Platform-Based Retailing
–Baojun Jiang, Kinshuk Jerath, and Kannan Srinivasan [] []
Competing for Low-End Markets
–Wilfred Amaldoss and Woochoel Shin [] []
Zooming In on Paid Search Ads–A Consumer-Level Model Calibrated on Aggregated Data
–Oliver J. Rutz and Michael Trusov [] []
Active Machine Learning for Consideration Heuristics
–Daria Dzyabura and John R. Hauser [] []
The Impact of Tariff Structure on Customer Retention, Usage, and Profitability of Access Services
–Raghuram Iyengar, Kamel Jedidi, Skander Essegaier, and Peter J. Danaher [] []
Measuring the Lifetime Value of Customers Acquired from Google Search Advertising
–Tat Y. Chan, Chunhua Wu, and Ying Xie [] []
Social Learning and Dynamic Pricing of Durable Goods
–Bing Jing [] []
New Perspectives on Customer "Death" Using a Generalization of the Pareto/NBD Model
–Kinshuk Jerath, Peter S. Fader, and Bruce G. S. Hardie [] []
Modeling Customer Lifetimes with Multiple Causes of Churn
–Michael Braun and David A. Schweidel [] []
Product Positioning in a Two-Dimensional Vertical Differentiation Model: The Role of Quality Costs
–Dominique Olie Lauga and Elie Ofek [] []
Assessing the Effect of Marketing Investments in a Business Marketing Context
–V. Kumar, S. Sriram, Anita Luo, and Pradeep K. Chintagunta [] []