TOC: J Brand Man
Introduction
Journal of Brand Management, 19(2)
 : : : TOC
: : journals |
Relevant ARCategory: |
New-school brand creation and creativity – Lessons from Hip Hop and the global branded generation
–Jonathan A J Wilson [] []
A (tentative) meta-analysis of the ‘place marketing’ and ‘place branding’ literature
–David Gertner [] [Google Scholar]
Cause-brand alliances: Less familiar brands with familiar causes
–Beth Harben and Sandra Forsythe [] []
Country branding using product quality
–Qin Sun and Audhesh Paswan [] []
Equity benefits of smaller wine regions and lifestyle segmentation
–Nelson Barber and Christopher Taylor [] []
Book Review
Creating powerful brands, fourth edition
–Veronika V Tarnovskaya []