Royal Bank Seminar 2012
Introduction
8th Royal Bank International Research Seminar, Shanghai, 7-10 2012, Chairs Michel Laroche, Lefa Teng and Samuel Kwok; Deadline 1 Apr
: : : Posting
Call for papers
8th Royal Bank International Research Seminar
Globalization and Marketing Strategy
Following the highly successful seminar in Tokyo ( Japan) and the first foray outside of Canada, the eighth meeting of the Royal Bank International Research Seminar will be held in Shanghai, China on June 7-10, 2012. This seminar is co-sponsored by the Antai College of Economics and Management at Shanghai Jiao Tong University (Shanghai, China) and the Journal of Business Research. The main topic of this seminar is to explore the relationships among the concepts of global consumer behavior, globalization and marketing strategy. The main objective of this international seminar is to bring together researchers from different disciplines interested in advancing knowledge on the influence of culture and culture change in the development of marketing strategies. The role of culture in the consumer decision-making process, especially in emerging economies, is an area in need of new developments, theories and knowledge in light of the trends toward global consumer markets, the rise of online services, and the rapid growth of new products (e.g., goods and services) around the world.
Papers are sought in the following key areas of marketing strategy (the list is not exhaustive):
- Advancing the theory and managerial implications of the influence of culture on marketing strategy
- Understanding the global consumer, in particular acculturation toward the global consumer culture
- Cross-cultural methodological issues in a marketing context
- Development of invariant scales in culture and marketing
- Service expectations, service experience and delivery perceptions across cultures
- Acculturation and ethnic identity influences on marketing strategies
- Product quality perceptions across cultures
- Customer satisfaction across cultures
- Relationship marketing across cultures
- Pricing issues in a multicultural environment
- Communication and image of products in cross-cultural contexts
- Salesforce issues in multicultural retail settings
- Branding issues in cross-cultural and global settings
- Cultural influences in accessing, interacting, experimenting and participating in a service
- Matching service designs, processes and client participation in diverse cultural contexts
- Product innovations, e-marketing and diffusion processes in different cultural contexts
- Online consumer/customer behavior in different cultures
- Successes and/or failures in overcoming cultural resistance to superior service delivery
- Organizational dynamics (intra-firm culture) of service innovation, design, processes and delivery
Papers should be less than 30 double-space pages in length, with 1” margins and 12 pt fonts, and follow the guidelines of the Journal of Business Research. Electronic submissions are required. All papers will be subject to a double blind peer review procedure. The best papers of the Royal Bank International Research Seminar will be considered for publication in a Special issue on Globalization and Marketing Strategy in the Journal of Business Research.
The deadline for submissions is April 1, 2012
Please send your submissions (or any inquiry) by email to:
Prof. Michel Laroche: Department of Marketing, John Molson School of Business, Concordia University, Montreal, Quebec, Canada Email: laroche@jmsb.concordia.ca Tel: +1 514 848 2424 ext. 2942
Dr. Lefa Teng: University of Guelph, Ontario, Canada Email: leteng@uoguelph.ca, Tel : +1 519 824 4120 ext. 53818; Shanghai Jiao Tong University, Shanghai, China Email: lfteng@sjtu.edu.cn Tel : +86 21 5230 1271
Mr. Samuel Kwok: CEO Samark Group Shanghai, China; Email: samuelkwok@samarkgroup.com Tel: +86 21 6267 9381
RBC Royal Bank — Concordia University — John Molson School of Business