Market Research Competition
Introduction
GfK Next Generation Student Market Research Competition, in conjunction with the Advertising Research Foundation; Abstract deadline 31 Oct 2011
: : : Posting
: : teaching
GfK next Generation Student Market Research Competition
In the ever-changing, fast-paced corporate world, marketing researchers must be able to think on their feet and bring innovative ideas to address emerging business problems. This competition is designed to give student researchers a chance to test their marketing knowledge by designing and executing a research project that addresses a critical issue weighing on marketers’ minds daily.
WHY PARTICIPATE?
- Chance for a team of 1-5 students to win a $1,000 award and an all-expenses paid trip to NYC
- Impress industry leaders (and future potential employers!) with your ideas and abilities
- Gain real and valuable marketing experience by putting your skills to the test
- All finalists will be showcased in preconference press and media releases – excellent exposure and a great resume builder!
THE COMPETITION
The project must use primary research using valid qualitative and/or quantitative methodologies to address one of the following topics:
ISSUE 1: Emerging Mobile Markets
What do marketers need to know to successfully take advantage of the explosion of smart mobile devices?
ISSUE 2: Impact of Social Media
What is the impact of social media on purchase decisions?
ISSUE 3: Other Emerging Marketing Issues
Choose another area of emerging importance to marketers
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KEY DATES
October 28, 2011: Contest entry forms and abstracts due (teams with accepted abstracts will be notified a week later)
January 27, 2012: Final papers due
March 28, 2012: Grand Prize Winning Team presents their research project during the Great Mind Awards Ceremony at the ARF RE:Think Annual Conference at the Marriott Marquis in New York City