TOC: Mar Theory
Introduction
Marketing Theory, 11(3)
 : : : TOC
: : journals |
Relevant ARCategory: |
Critical perspectives on consumers’ role as ‘producers’: Broadening the debate on value co-creation in marketing processes
–Bernard Cova, Daniele Dalli, and Detlev Zwick [] [Google Scholar]
Roles as resources: A social roles perspective of change in value networks
–Melissa Archpru Akaka and Jennifer D. Chandler [] []
Ethics and value in customer co-production
–Adam Arvidsson [] []
Value co-creation in service logic: A critical analysis
–Cahristian Gronroos [] []
Understanding value co-creation in a co-consuming brand community
–Siwarit Pongsakornrungsilp and Jonathan E. Schroeder [] []
Cocreation is chaotic: What it means for marketing when no one has control
–Dan Fisher and Scott Smith [] []
Co-creation and co-destruction: A practice-theory based study of interactive value formation
–Per Echeverri and Per Skalen [] []